Bachelor of Fashion Business

Course Structure and Content

As the fashion industry continues to grow in importance, it requires highly skilled individuals who understand how the fashion industry works. This course places emphasis on the business and commerce at the heart of the fashion industry.

The study of fashion and business in a contemporary context reflects changes to industry-working practices to ensure closer alignment of fashion and business.

Fashion product knowledge is reframed to better integrate design and aesthetics with management and business concepts, embedding themes of contemporary fashion industry studies, fashion product knowledge, retail and consumer relations and management and leadership in the fashion industry.

This course examines how fashion ideas become fashion products and how these concepts reach the consumer. It explores the enterprises and businesses involved in this creative process along with the associated selling and promotion fields of the fashion industry.

The course aims to provide students with the confidence and skills to create, communicate and thrive in the highly competitive fashion business environment.

The Bachelor of Fashion and Business covers all aspects of the international fashion industry – with studies that will develop creative, technical, organisational and business knowledge and skills. The course analyses the history and theory behind the trade, design and communication within the fashion industry. It also examines future fashion production and promotion methods where students will develop the skills to manage costs, timelines and ethical issues impacting upon the fashion industry.

Core Subjects

• Business Communication Strategies
• Buying & Financial Decision-making
• Creative Collaboration in the Fashion Industry
• Cultural History of Fashion as Aesthetic Economy
• Ethical & Legal Fashion Business
• Ethical and Legal Fashion Business
• Fashion Brand Management in the Aesthetic Economy
• Fashion Consumer Analysis & Behaviour
• Fashion Elective; Fashion Illustration
• Fashion Elective; Styling
• Fashion Industry Analysis
• Fashion Marketing Strategies
• Fashion Product Development Strategies
• Fashion Product Management and Accounting
• Fashion Textile Products
• Financial Data Management & Specialised Software
• Integrated Strategic Management
• Major Project 1 – Research & Development
• Major Project 2 – Integrated Business Plan
• Micro & Macro Economical Strategies for Fashion
• Principles of Fashion Management
• Sustainable Sourcing and Supplying Fashion Products
• Various Business Elective; Marketing, Accounting, Business
• Visual Merchandising and Stock Management