Eleven years ago, when Karolina
Ferenc was sorting through card
offers, she called Qantas to see how
many points she had and whether
she could perhaps, “You know, buy
a toothbrush”. Told she had enough
points to fly return to Europe, “This is
the moment I fell in love with Qantas
Points, because they have real value.”
To earn points, Ferenc has an Qantas
Points-earning Business Rewards card
and shops at the Qantas Shopping
Rewards Store and preferred suppliers.
She and husband and business partner
Piotr – “the master of points collection”
– save points for international travel.
Launched in 2003, The Australian
Study Centre assists overseas
A self-confessed “points
freak”, this education
consultant has found the
online advertising that works
for her business, as well as her
sense of adventure.
“I’ve fallen in love with earning
Qantas Points”
students with education options in
Australia. Ferenc chose Australia’s
largest online business directory,
Yellow, a Qantas Business Rewards
partner, to connect with new
customers, upgrading from a standard
listing to a content-rich premium ad for
the bonus sign-up points. After a few
weeks of being live online the results
spoke for themselves. “We see much
more traffic now,” she says. “Our ad is
in the right spots and we’re reaching
more customers.”
As education advisors, Karolina’s
team visit their main markets in Europe,
Canada and South America and
have explored India, too.
“We always look for
new markets.”

Karolina Ferenc
Co-founder
THE AUSTRALIAN
STUDY CENTRE