Cambridge International College Higher Education

Bachelor of Business (Marketing)

Duration 156 Weeks

Course Overview

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.

In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.

Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.

Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.

The estimated annual enrolment into the Bachelor of Business (Marketing) is 60 students.

Course Structure

The Bachelor of Business (Marketing) is a three-year course, delivered over twelve six-week teaching terms (the equivalent of six semesters) on a full-time basis. There are five intakes per year, in January, March, May, August and October.

To meet the requirements for graduation, all students must successfully complete 24 units.

BBMM103 Management Principles
BBMK201 Marketing Principles
BBAC101 Accounting Principles OR BBAC100 Finance Fundamentals
BBAC201 Business Statistics
BBAC202 Economic Principles
BBAL201 Business Law
BBMK302 Market Research
BBMK402 Consumer Behaviour
BBMK303 Digital Marketing and Social Media
BBMK401 Integrated Marketing Communications
BBMM305 Business, Society and Ethics
BBMK501 Market Planning and Strategy
BBMK605 Advertising
BBMK504 Brand Management
BBMK502 International Marketing
BBMK601 Services Marketing
Melbourne

Tuition fees

Prices are subject to change and the final school offer will be presented after submitting the application.

School fees and tuition https://australianstudycenter.com.au/schools-in-australia-australian-study-center-study-in-australia/school-fees-and-tuition/

Entry Requirements

Academic – completion of year 12 or equivalent (minimum ATAR of 50 or equivalent)

English – IELTS (Academic 6.0 or equivalent)

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